WHAT IS VERITAS?

 VERITAS IS A PHILOSOPHY AND A BUSINESS FRAMEWORK FOR THE RESIDENTIAL HOME SELLING PROFESSION. THE VERITAS GUIDING PRINCIPLE IS:

 “PEOPLE OVER PROFIT AND COMPASSION OVER HUGE COMMISSIONS”

THE VERITAS PHILOSOPHY BELIEVES THAT FULL TRANSPARENCY AND HONESTY ARE THE VALUES THAT MUST BE THE BASIS UPON WHICH ALL HOME SELLING AND HOME BUYING DECISIONS ARE MADE.

THE VERITAS PHILOSOPHY BRINGS HUMANITY BACK INTO RESIDENTIAL REAL ESTATE! TOO MANY INDIVIDUALS AND FAMILIES HAVE FELT MISLED, UNHEARD OR UNSURE WHO WAS TRULY ADVOCATING FOR THEM. VERITAS BELIEVES THAT EVERY MOVE DESERVES HONESTY, PATIENCE, AND GENUINE COMPASSION — NOT SCRIPTS AND SALES TACTICS.

OUR WORK ALWAYS BEGINS WITH LISTENING WITH DEEP AND SINCERE UNDERSTANDING TO YOUR STORY AND YOUR NEEDS! THEN WE WORK WITH YOU, AT YOUR PACE, TO ACHIEVE YOUR HOME BUYING OR HOME SELLING GOALS.

LETTER FROM VERITAS FOUNDER

FOR NEARLY 50 YEARS IN THE LA CROSSE, WISCONSIN AREA, I HAVE WALKED BESIDE INDIVIDUALS AND FAMILIES AS THEY HAVE BOUGHT OR SOLD THEIR HOMES.

HOME SELLERS SELLING HOMES THAT WERE FILLED WITH LOVING MEMORIES, AND HOME BUYERS FILLED WITH THE HOPE OF FINDING THEIR NEW HOME. THESE WERE OFTEN TIMES OF GREAT EMOTIONAL STRESS AND CONCERNS ABOUT THEIR FUTURES.

I LEARNED QUICKLY THAT MY JOB HAD LITTLE TO DO WITH THE PHYSICAL STRUCTURE OF HOUSES. MY JOB WAS TO LISTEN CAREFULLY AND COMPASSIONATELY TO CLIENTS AND THEN EMOTIONALLY SUPPORT AND GUIDE THEM TO THEIR HOME BUYING OR SELLING GOAL.

THERE WERE CONTRACTORS, INTERIOR DESIGNERS, ARCHITECTS, AND INSPECTORS WHO ALL FOCUSED ON THE PHYSICAL STRUCTURE. MY JOB INVOLVED THE PEOPLE SKILLS OF LISTENING, EMPATHY, AND COMPASSION — AND THE INDUSTRY SKILLS INVOLVED WITH CONTRACT NEGOTIATION AND REPRESENTING MY CLIENTS’ NEEDS.

OVER TIME I WATCHED THE INDUSTRY PHILOSOPHY SHIFT:

• Pressure replaced patience
• Confusion replaced clarity
• Profit overshadowed people

I FELT THAT SOMETHING HAD TO CHANGE.

VERITAS WAS BORN FROM THAT CONVICTION, AND SHAPED BY DECADES OF A LIVED CAREER OF “PEOPLE OVER PROFIT” — TRANSPARENT, HONEST, COMPASSIONATE FULL-TIME HOME SELLING.

YOUR NEEDS COME FIRST

YOUR STORY MATTERS

VERITAS IS NOT JUST A BUSINESS PHILOSOPHY, BUT A PROMISE TO YOU — A PROMISE I HAVE CARRIED WITH ME FOR MY ENTIRE CAREER.

I HOPE YOU CONSIDER VERITAS. WE ARE HERE TO HELP YOU — THAT IS OUR MISSION.

THANK YOU FOR CONSIDERING VERITAS COMPASSIONATE REAL ESTATE.

FOUNDER